My sanity allows me to see yellow floating light bulb halos. On the right is a similar ad in that both companies are selling computers whether they be as simple as an electric typewriter or as cumbrous as a laptop. Also, both ads utilize the symbol for a bulb, the test tube next to the title McDonnell & Co., and the workaholic possibly dreaming about what it would be like to see pink flying elephants.
The scenic ad is from the current Time issue, and the ad superimposed on a letterhead stationary is from 1962. Same publication. The gap between the 60`s and 00`s (millennium) is too boring to pursue, but as I type, I'm reading a headline from a GTE double page ad from 1973 Time Magazine.
WTF is a multiplexer?
Your computer can do a lot more than it used to. And that's important to you because it makes your computer more important to you. Today, anybody can talk to a computer. Wherever you are. And without having to learn computer language first. You just use one of the many terminals made by GTE Information Systems. If it has a TV screen, you get the answer at once. If the answer must be typed out, it takes a few seconds longer. Your terminal works through another of our products—a "modem"—that puts your message into a form that can travel over a telephone line. If you have a lot of messages moving at once, we "multiplex" them, so you don't have to spend too much money on leased phone lines.
We also take from your computer's shoulders many repetitive jobs typical of widespread systems (like "polling" terminals, and "reformating" [sic] messages). We program one of our small computers to handle these housekeeping chores. We make a vast array of other products, starting with the programs themselves, to help your computer become the best possible management tool. But the most important thing we do is put them all together. Into a total, integrated system that can bring anyone in the world as close to your computer as to his telephone. We call it data communications. It's a whole new world. And we're helping bring it to life. It makes your computer more than just a computer.
While I would love to examine this ads for it's typos, or